Welcome message from Alex Lam
Welcome to 2007! Last year seemed to have flown by exceedingly quickly, and Integricity is now in our seventh year of operations. Even Fanatical Voices is one year old already - truly amazing! Let me begin by saying a big thank you to all of you who have been a client of ours in some way or another. As many of us have done our reflections for the year gone by, we at Integricity have corporately brainstormed, and themed 2007 as the year for "Moving On Up". This means achieving greater excellence in all aspects and working on strategies to serve you better via our uniquely-branded culture of Fanatical Service which is the core of everything we do. To begin "Moving On Up", we thank the Multimedia Development Corporation for bestowing the MSC Malaysia Status on Integricity. Let me end my short message by sharing with you part of my year-end reflections. I have personally been convicted to deepen in relationships and spend more time on meaningful communication. All too often do we take people for granted, and assume they will live forever. May we never let the pursuit of worldly pleasures and status overshadow the importance of the people who matter. If I were on my deathbed, I wouldn't ask to speak to my finance team, but rather spend the remaining moments with my immediate family and friends. Do forgive me if this excerpt was a tad morbid. On a lighter note, Integricity would like to wish you a Happy Chinese New Year with lots of prosperity and happiness for all, as we usher in the Year of the Boar. Fanatically yours,
Site of the Month : Will It Blend?
More and more brands are taking unconventional marketing approaches to create a broader online presence. Take Blendtec, a manufacturer of blenders. Its Will It Blend? viral marketing campaign attempts extreme blending challenges where the Blendtec blender is tested with objects (safe and unsafe), including an iPod, golf balls, a rake handle and other weird objects. With an initial marketing spend of $50, this campaign has attained an unprecedented level of internet traffic. In addition to achieving top of mind awareness, Blendtec uses blogs, RSS and interactivity to allow watchers/readers to suggest out-of-the-blue obliterations. There's obviously no shortage of ideas for the next extreme blending challenge! Our favorite videos are:
Visit www.willitblend.com or contact Integricity to see what we can do for your brand! 
News and Updates 31 January 2007 28 January 2007 24 January 2007 18 January 2007 10 January 2007 1 January 2007
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Dear loyal readers of Fanatical Voices,
